Monday, July 06, 2009

Creative Writing

Here's a nifty little exercise for writers:

Choose a word that you like:

1. Burp 2. Reasoning 3. Pour

Choose another word:

1. Milk 2. Exotic 3. Prior

And another word:

1. Invent 2. Weekly 3. Behind

Now use the three words you have chosen and start your writing with "Sometimes I feel so aimless inside this fish tank....."

Example:

Sometimes I feel so aimless inside this fish tank and I wonder what is the purpose of my life. I can't find any REASONING as to why food always come from above. And this water is getting too comfy for my liking. In fact, I rather if this tank is filled with MILK. That way I'll get calcium and some vitamins instead of eating algae. Sigh, I would leave all of this BEHIND if it weren't for my damn flippers and lack of feet.


Now you try it.

Friday, July 03, 2009

Bull

To those who are in advertising, I think most of you will agree that the Cannes Grand Prix for Print, Wrangler's "We Are Animals" campaign - TOTALLY SUCKS!

I don't want to show it here because that would just dirty up my blog.

But if you must see it, then click here.

Friday, June 26, 2009

Unforgettable

First Post

I was reading my first ever post and I have to say, I've come a long way.

"Wait a sec, why would you say that Azraai? Are you trying to be sarcastic to your old self?"

With all due respect, I was not. In fact I merely wanted to tell you Azraai, that your style of writing has evolved so much in the last 4 years. In fact, I would be terribly annoyed and deranged if there was not much of a difference.

So there you go Azraai, rest assured. You're a decent writer, bar none, although I see no bar for you to measure with.

"Oh, kewl."


P.s

I know, it's a weird post.

Thursday, June 25, 2009

The thing about being good.

Everyone wants to be good.

Who wants to be bad? It doesn't make sense right?

If I get sick, I want to meet a good doctor, cuz he knows his shit, right?

If I want to sell my product, I want to find a good agency, cuz they know their shit, right?

If I want to get a camera phone, I want to find a good camera phone brand, cuz it knows its shit, right?

And etc.

So to sum it up, it feels great to be good at what you do.

But here's the thing about being good, it has a price. A hefty one.

Can you be consistent?

Can you take it if one moment you suck so bad?

Can you handle burn-out?

Can you handle random depression?

Can you handle not having a personal life?

Because the thing about being good is, it ain't EASY.

So for those who think they are not good enough, consider yourself lucky. Because you have a choice to be mediocre.

And for those who wants to be good, consider yourself screwed. Because you have no choice but to go up.

The only best part of being good is, it pays well and respect pours like honey. And the view from the top is always the best.

Think about it.

p.s
Big ups for Hugh Macleod's philosophy. It inspired me to write this.

Saturday, June 20, 2009

Actor

Will be acting in a short film soon. Hope you guys are looking forward to see it as much as I do.

Thursday, May 21, 2009

Mokhtar Dahari lives in Wan Kuzain





A child football prodigy residing in the United States but of Malaysian heritage. A talent similar of the late Mokhtar Dahari. I look forward to see him blooming into a force to be reckoned with in the football arena.

And I hope Arsene Wenger gets him.

Friday, May 15, 2009

Doubts

A good friend of mine asked me a very good question yesterday night,

“Have I ever had any doubts about being good/talented in advertising?”

Usually I would shudder in fear or even scowl at the louse that dares to ask me this question, but, in light of what I have achieved so far, talent was not enough and this question no longer bothered me. See, no one I know in this world is special, with the exception of the Prophet Muhammad. He was the greatest creation by God. In fact, give him ten job recs and he can crack it, give award winning ideas and execute it splendidly in one day. That’s how special he is.

For the rest of us, hard work is the key to being good or talented. There’s no secret. And the thing about doubts is that it only exists for a fleeting moment, like a speck of dust, like a candle that is slowly melting away. In fact, having doubts is good. It keeps you on your toes. It makes you think on how to make yourself better. This is a good sign that you refuse to be stagnant.

So, have I ever had doubts?

My answer to you is a big fat YES.

And once you accept that, you’ll be at peace with yourself and you’ll start working doubly hard.

And from the words of the great Neil French, “Luck is not everything, but, the harder you work, the greater the luck.”